News Retail Vegetables
Syngenta to sell directly to greenhouse growers in Canada and U.S.

Syngenta Vegetable Seeds has announced a distribution model change to its active greenhouse business – effective immediately, the company will sell direct to growers in Canada and the U.S.

In a March 14 news release, Syngenta officials said the change gives growers direct communication with Syngenta’s technical experts, as well as personalized customer service from crop planning to harvest.

“Our goal is to help our active greenhouse partners in maximizing productivity, quality, and consistency,” said Ernesto Hagelsieb, sales manager for Active Greenhouse Crops. “Selling directly to growers will only improve our collaborative efforts and build long-term solutions with our customers.”

Growers have the option to explore the Syngenta website and utilize the “Contact Us” feature to request a meeting or information. This platform allows growers to specify their region and crop concern, the news release said, ensuring that the inquiry is directed to a representative with the right expertise.

In addition to this new business model, Syngenta is introducing high-quality tomatoes with ToBRFV resistance across different segments. This includes grape tomatoes in various colours and tomato-on-the-vine varieties. To help greenhouse growers against ToBRFV, Syngenta recently launched four baby plum tomato varieties – Crystelle, Emyelle, Sicybelle, and Adorelle – as well.

Also, new active greenhouse offerings in cucumber and lettuce are currently in development and will be available soon. These offerings are set to deliver maximum productivity, quality, consistency, and flavor in varieties delivered to these markets, Syngenta said.