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Snacking convenience with Veggies to Go


October 18, 2017
By Dave Harrison

Oct. 18, Kingsville, Ont. – Mucci Farms is into full-scale production of the award-winning Veggies To GoTM On-the-Go Snacks for Kids.

“After several months of market research, in-store demos and engaging with current and potential retail partners to develop the product along with the innovative EZ Snap packaging, we are ready for full production,” said Danny Mucci, vice-president of sales and marketing.

“We are confident that Veggies To Go will have a big impact on our industry as the snacking category continues to make big gains in the marketplace.”

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Veggies To Go is a nine-ounce pack divided into three-ounce compartments with “EZ Snap” packaging, allowing each compartment to be “snapped” off. This pack is composed of a combination of Mucci Farms Sun DropsTM or Sun BlissTM Grape Tomatoes, CuteCumbersTM and Sweet To The PointTM pointed mini peppers.  

CLUB PACK VERSION AVAILABLE

A club pack version is also available as a three-tier, 27-ounce package.

“Not only is this a convenient package for the consumer, it’s also fully customizable for our retail partners based on their target demographics,” explains Joe Spano, vice-president of sales and marketing.

“We’ve got four great commodities, and our retail partners have the option to choose any combination of them to create their own version of the Veggies To Go package.”

PMA IMPACT AWARD FINALIST

Mucci Farms Veggies To Go was a finalist for a PMA Impact Award at the Produce Marketing Association’s Fresh Summit Conference & Expo in 2016 when they first unveiled the concept.

In addition, Veggies to Go won the “Freggie Approved” Award at the Canadian Produce Marketing Association’s Convention & Trade Show recognizing the best kid-centric product and package.