Mucci Farms has been awarded Best Sustainable Packaging at the PMA’s Fresh Summit Conference and Expo for their product, Simple Snack, a plastic-free, backyard compostable series of packaging.
“To win this category in particular is exciting because sustainability is by far the top of mind subject in the food industry today,” says Emily Murracas, Director of Marketing. “We’ve been recognized in the industry for flavour and innovation over the years, so we are ecstatic to be able to package those award winning products in a package that helps to address a global concern. It’s also very special to win in a competitive category that included submissions from packaging suppliers and fellow marketers.”
The package is composed of a tray made from agricultural waste and the lidding film is made of sugar-cane and wood fibers using a process that emphasizes social and environmental responsibility. “Consumer feedback over the last several months has been almost exclusively focused on the reduction of plastic, so we feel like we’ve addressed that concern by coming up with a truly plastic free package,” said Fernanda Albuquerque, Packaging Development Manager. “We also saw the value of being able to add key messaging to the tray which gave our designers a larger canvas for branding, information and education.”
A partner of the Produce Marketing Association, Mucci Farms also sponsored the annual Center for Growing Talent 5k race, which seamlessly fits with their company objectives to be a health and wellness conscious brand. Race participants were served refreshing smoothies made with award-winning Smuccies Sweet Strawberries. Additionally, the company had a sampling station at the show entrance where attendees could take home a sample of their very own Simple Snack package.
On the show floor in Anaheim, California, the Mucci Farms team welcomed buyers and attendees to their world of colours that included their entire lineup of offerings including their newest item, Zingers shishito peppers and the popular CuteCumber Poppers. With chefs on hand putting together a variety of flavourful samples, the Mucci Farms booth has become a featured destination every year, says the vertically-integrated greenhouse grower.
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