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Pure Flavor unveils new cherry tomatoes-on-the-vine


October 15, 2019
By Pure Flavor (edited)

Pure Flavor will be unveiling its new RedRoyals sweet cherry tomatoes-on-the-vine at the PMA Fresh Summit in Anaheim, CA this week.

“We are excited to be bringing a new variety to market that we believe will be a game changer,” said Jamie Moracci, president. After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a variety with a unique burst of sweet and unmistakable flavour.

In addition to RedRoyals, Pure Flavor will have other items on display at the Fresh Summit, including Mini Munchies Tomato Snack Packs, Organic Sangria Medley Tomatoes, The Craft House Collection, Stingrays Hot Peppers, ‘3’ Sweet Snacking Tomatoes and more.

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“It’s been a great year for launching new products & brands, we look forward to showcasing them all at Fresh Summit in Anaheim at Booth 4451 and in the New Product Showcases,” said Chris Veillon, chief marketing officer.