By Dave Harrison
October 2, 2015, Downers Grove, IL – If you’re looking for some marketing assistance in 2016, the National Garden Bureau has a lot to offer.
Specifically, the NGB has announced the crops in its “Year of the…” program.
• For the bulb crop, 2016 will be the Year of the Allium.
• For annuals, 2016 will be the Year of the Begonia.
• For vegetables/edibles, 2016 will be the Year of the Carrot.
• For perennials, 2016 will be the Year of the Delphinium.
Another new aspect of NGB’s Year of program is that we’ve created a video about the edible class, produced by and starring Cook, Author and Storyteller Jonathan Bardzik. That video can be viewed on YouTube and shared by any person or company who wishes to promote gardening and cooking with carrots.
As always, the NGB board of directors selects crops that are easy to grow and genetically diverse with a lot of new varieties to choose from.
Breeders, brokers, seed companies, growers and garden centres are urged to consider highlighting these flowers and plants when planning your marketing for the 2016 season as the publicity generated from this program is substantial.
To view the publicity generated from past programs, visit the National Garden Bureau web site and click on “Press Room”.
Both members and non-members are encouraged to take advantage of the publicity this program generates by using the promotional logos in their 2016 catalogs, websites, advertisements and other marketing materials.
By mid-November of this year, NGB will have photos of numerous varieties of all three crops (provided by our members) posted on its website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage etc. After Nov. 15, all of the above can be downloaded at no charge from the NGB website.
These tools will help the home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.
Garden writer publicity has already begun. Consumer publicity will begin in January 2016.