News Lighting
Nature Fresh Farms inks huge lighting contract with Agrolux

Nature Fresh Farms Sales has added 123 acres of lit production with their growing partners Nature Fresh Farms, Ketler Farms, and VineFresh.

Signed with Netherlands-based company Agrolux Lighting, the deal is said to be one of the largest signings of LED/HPS lights in North America. The project is slated for completion in the fall of 2022.

The majority of the lights are Agrolux Wega LED light fixtures and some HPS fixtures. It is also the first signed agreement for Agrolux Wega LED fixtures in North America.

“This is an important achievement for our new Agrolux Wega LED product, and we are convinced that Nature Fresh Farms and VineFresh Acres will benefit from its excellent performance. We are delighted with this partnership, and we are looking forward to continue our relationship with Nature Fresh Farms and Vine Fresh Acres also for LED Lighting,” says International Sales Director of Agrolux, Nick Boelen.

For Nature Fresh Farms the lit crop will expand across their Leamington, Ont., and Delta, Ohio farms. In Leamington, 31 acres of organic cucumbers are to be under LED lights with Ohio’s recently announced 45-acre expansion also to be devoted to LED-lit organics. With the 123 acres of lit production in total spread between their partners and their farms in both the US and Canada, Nature Fresh Farms will be covering all conventional commodities, in addition to organics with this light order.

“Technology and innovation are fundamental to Nature Fresh Farms, and we are continually looking for better ways to provide our retail partners with year-round fresh produce,” said Director of Sales, Matt Quiring. “Increasing our lit crops allows us to hit all of our core commodities including peppers, tomatoes, cucumbers, and organics.”

Greenhouse lighting offers the ability to grow year-round providing more quality produce, particularly in the winter. Consumers across Canada and the United States regularly rely on imports of vegetables during the off season; however, with more lit production, Nature Fresh Farms can satisfy consumer demands for fresh local produce throughout the year while maintaining their commitment to growing sustainably.

Currently, Nature Fresh Farms has 126 acres of lit production across its Delta and Leamington farms that were initially equipped with lighting back in 2015 when they first began their partnership with Agrolux. Since then, Nature Fresh Farms and Agrolux have continued to develop their relationship while supporting the advancement of LED technology. With LED lighting being more energy efficient and durable over time, this kind of supplemental lighting presents a great opportunity for Nature Fresh Farms and the growers while they continue to research more sustainable lighting alternatives.

“Sustainability has always been inherent in how we grow and operate our entire business at Nature Fresh Farms,” said Vice President, John Ketler. “We look at how we can continue to meet retail and consumer demands but in the most efficient and sustainable way, the additional acreage under lights makes that possible.”