| Flirtation® Pink
Lifestyle British Columbia, Lifestyle Alberta, Lifestyle Ontario and Lifestyle Atlantic (Prince Edward Island, New Brunswick, Nova Scotia and Newfoundland) will distribute 75,000 issues featuring the Proven Winners ad in conjunction with three pages of gardening editorial. This article will focus on several Proven Winners varieties including 'Supertunia® Vista Silverberry,' 'Diamond Frost®,' 'Tukana® Scarlet Star,' 'Flirtation® Pink,' and 'Laguna™ Heavenly Lilac.'
The ad offers the Proven Winners® Gardener's Idea Book to gardeners who either visit the website or call the toll-free number.
In addition to Lifestyle Magazine, Proven Winners has advertised this spring in other popular consumer publications such as Canadian Living and Canadian Gardening — reaching nearly one million readers throughout Canada.