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American Floral Endowment names new manager of development and donor engagement

The American Floral Endowment (AFE) has appointed Michelle Van Norden as the new manager of development and donor engagement.

In a statement, AFE officials said that Van Norden “brings more than a decade of experience in crafting and executing impactful fundraising strategies, consistently surpassing annual targets and securing grants and major gifts.”

Van Norden also brings experience securing impactful government grant funding that could provide new opportunities for AFE’s programs to expand.

Van Norden holds a bachelor’s degree in health and human performance with a minor in exercise physiology. Her skills include managing teams, operating franchises, and building relationships.

“We are delighted to have Michelle join the AFE team,” said AFE executive director Debi Chedester. “Her fundraising expertise, combined with her enthusiasm to learn more about the floral industry, will be instrumental in advancing our mission. We are confident that Michelle will play a key role in cultivating new relationships and securing the resources needed to continue supporting the future of floriculture.”