Greenhouse Canada

Tradeshow to focus on trade, tech and waste

March 25, 2019  By Greenhouse Canada

Image provided by: CPMA

Only one week away, the 94th annual Canadian Produce Marketing Association’s Convention and Trade Show will be taking place in Montreal, Quebec from April 2 to 4.

According to organizers, it’s the largest trade show in Canada dedicated to the fruit and vegetable industry. Over 300 unique companies will be exhibiting. The event features networking and social events, as well as free ‘Learning Lounge’ educational sessions. Key sessions include:

Technology driving the produce business today

o Blockchain, precision agriculture, automation, and much more are embraced by businesses searching to improve how produce is grown, harvested, packed, shipped and sold, while leveraging data to provide better decision making and transparency across the supply chain. Hear how organizations are embracing technology and its effect on the produce sector as a whole.
o Moderator: Davis Yung – Fresh Direct Produce Ltd.
Speakers: David Best – Duda Farm Fresh Foods, Inc., Keith Kuhl – Southern Potato Co. Ltd., Jason Behrmann – Motorleaf

Improving Enterprise Efficiencies to Reduce Food Loss and Waste

o Recent work has demonstrated that businesses can typically improve their financial performance by 10 per cent by implementing simple practices that lead to more effective processes. In doing so, they not only improve organization performance and bottom line, but also remove unnecessary food loss and waste within their operation.
o Moderator: Mike Ecker – Vineland Growers’ Co-operative Ltd.
Speakers: Martin Gooch – Value Chain Management International, Scott Ross – Canadian Federation of Agriculture, Dan Martin – EarthFresh

Taking Your Business to New Markets – The Future of Trade

o The past year saw the creation of a new “NAFTA 2.0” and confirmation of additional free trade agreements. The Canadian government, and others around the globe, are focused on removing barriers to product movement, opening new markets and increasing exports for domestic organizations. Export Development Canada will provide insight into these efforts and how Canadian business can capitalize on these growing opportunities.
o Moderator: Dariel Trottier – Star Group / CFP Ltd.
Speakers: Dr. Stephen Tapp – Deputy Chief Economist, Export Development Canada

The North American Trade Environment and Produce Implications

o Changing trade landscapes, increased access to produce from around the globe, innovation in how produce moves through the supply chain and consumer demands for safe, affordable produce create an exciting but sometimes challenging environment for buyers focused on meeting consumer expectations in an evolving trade and regulatory environment. Leading Canadian buyer organizations will share how they are adjusting to the new landscape and what that means for produce suppliers.
o Moderator: Larry McIntosh – Peak of the Market
Speakers: Tom Bak – Sysco Canada, Frank Gambioli – Loblaw Companies, Yan Branco – Sobeys National Procurement, Patrice Marchand – Metro Richelieu Inc.

For produce retailers and foodservice operators, CPMA is offering a complimentary trade show voucher ($300 value) by registering online here.

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