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Syngenta reaches deal with Varinova cyclamen


March 25, 2019
By Greenhouse Canada
Names of the individual in the images(left to right): Scott Valentine – President of Syngenta Flowers North America Bart Kuijer – Director of Varinova Operations B.V. Michael Kester – Head of Syngenta Flowers, Global Image provided by: Syngenta

Syngenta Flowers is set to become the exclusive sales and marketing channel for Varinova cyclamen varieties in Canada and the United States.

Technical support will come from both companies.

“We have been working on the development of our cyclamen assortment with the North American market in mind. Next to our current assortment, we are anticipating much more interesting introductions to come. The vast network of Syngenta and our knowledge of cyclamen will be a strong combination to benefit the North American growers’ demands,” according to Bart Kuijer, director of Varinova Operations B.V.

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Varinova is a Dutch, family-owned breeding company with over 35 years of experience in cyclamen development and seed production. Attention in breeding has been focused on plant resistance to extreme climates and disease.

Varinova varieties will be on display during CAST 2019 at both Syngenta Flowers’ CAST location as well as Headstart Nursery’s.

Source: Press release