Greenhouse Canada

News Flowers Retail
The Plant Company to offer houseplants under Proven Winners brand

November 9, 2021  By Proven Winners

The Plant Company

The Plant Company and Proven Winners have announced a new partnership to offer houseplants under the Proven Winners brand.

“The main goal for starting The Plant Company was to supply our customers with the best quality indoor house plants available and supply those consistently year-round,” says Jason vanWingerden, CEO of The Plant Company, based in Stuarts Draft, VA. “When the opportunity arose to partner with Proven Winners, we quickly realized the similarities in beliefs for innovative genetics and consumer success. We are beyond thrilled to work with the Proven Winners brand and team in transforming the indoor house plant market in North America.”

For The Plant Company, this move will result in increased promotion of their houseplant product line through a recognized consumer brand.


For Proven Winners, the partnership expands the brand with a year-round product and helps support retail partners with a focus on high value, profitable, and in-demand Proven Winners plants.

“Proven Winners is very impressed with The Plant Company’s innovative plant varieties, unmatched quality, a dedication to finding exceptional new plants, and superior production practices”, said Dave Konsoer, director of sales for Proven Winners.  “The garden plant market, including annuals, perennials, flowering shrubs & trees, and Caladiums has been the strength of the Proven Winners brand.  By bringing a strong and up and coming houseplant supplier into the Proven Winners family, consumers will be able to find top quality houseplants under a name they know and trust, resulting in an even stronger brand for retailers and consumers.”

The Plant Company currently offers houseplants in a finished/retail-ready plant form and will begin to sell their entire finished houseplant product line of over 100 different items exclusively under the Proven Winners brand starting on January 1, 2022.

While the Proven Winners annuals propagators (Pleasant View Gardens, Four Star Greenhouse, Nordic Nurseries, and Sobkowich Greenhouses) will not initially sell Proven Winners houseplants, they also sell these items in the near future.

Source: Proven Winners, The Plant Company

Print this page


Stories continue below