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Pantone releases the 2012 colour of the year


December 8, 2011
By Amanda Ryder


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tangerinetangoNEWS HIGHLIGHT

Pantone releases the 2012 colour of the year

Pantone, the global
authority on colour and provider of professional colour standards for the
design industries, has announced that Tangerine Tango, a vivacious, enticing hue, is the colour of the year for 2012.

tangerinetangoDec. 8, 2011 – Pantone, the global
authority on colour and provider of professional colour standards for
the
design industries, announced that PANTONE® 17-1463 Tangerine Tango, a
vivacious, enticing hue, is the color of the year for 2012.

The
2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to
face everyday troubles with verve and vigor. Tangerine Tango, a spirited
reddish orange, continues to provide the energy boost we need to
recharge and move forward.

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“Sophisticated but at the same time dramatic and seductive, Tangerine
Tango is an orange with a lot of depth to it,” said Leatrice Eiseman,
executive director of the Pantone Color Institute®. “Reminiscent of the
radiant shadings of a sunset, Tangerine Tango marries the vivaciousness
and adrenaline rush of red with the friendliness and warmth of yellow,
to form a high-visibility, magnetic hue that emanates heat and energy.”

Over the past several years, orange has grown in popularity and
acceptance among designers and consumers alike. A provocative
attention-getter, Tangerine Tango is especially appealing in men’s and
women’s fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012,
including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun
Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this
attractive orange into their spring collections. A fun, lively take on a
traditional autumnal hue, Tangerine Tango will surely carry through to
fall fashion as well.

A winner in cosmetics because of its versatility, Tangerine Tango is a
bit exotic, but in a very friendly, non-threatening way. Add a sultry
flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye
shadow colour, Tangerine Tango is a complementary opposite that flatters
blue or green eyes. When paired with brown eyes, it brings out an amber
cast.

Tangerine Tango for Interiors and More
Energize interior spaces with Tangerine Tango patterned home
accessories. Pillows, bedspreads and tabletop accessories in this
high-impact hue add spice to any room. Or incorporate Tangerine Tango
appliances and personal electronics for an unexpected pop of colour.
Looking for an inexpensive way to perk up your home? Paint a wall in
Tangerine Tango for a dynamic burst of energy in the kitchen, entryway
or hallway.

About the PANTONE Color of the Year
The color of the year selection is a very thoughtful process. To arrive
at the selection, Pantone quite literally combs the world looking for
colour influences. This can include the entertainment industry and films
that are in production, traveling art collections, hot new artists,
popular travel destinations and other socio-economic conditions.
Influences may also stem from technology, availability of new textures
and effects that impact colour, and even upcoming sports events that
capture worldwide attention.

For more than a decade, Pantone’s Color of the Year has influenced
product development and purchasing decisions in multiple industries,
including fashion, home and industrial design, as well as product
packaging and graphic design. Past colours include:

• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)