Cut flower video series launched

October 31, 2017
Written by
Oct. 31, Columbus, OH – The cut flower team at Dümmen Orange have released the first in a five-part video series that focuses on creative, seasonally inspired applications of their standout cut flower products.

Halloween-inspired, the first video features top performing autumn-hued cut flowers including Cuenca, Caraluna, and Flash Eye roses, Cowboy carnations, Gerrondo Terra Nova gerberas, Lynx chrysanthemums, and Flame calla lilies.

The goal of the video series is to share the breadth of the Dümmen Orange cut flower assortment and inspire florists with creative ways to showcase the often distinctive product.

You can view the Halloween-themed video on the company's YouTube page.

“Our cut flower collection is very diverse with a focus on developing products that perform with increased shelf life and unique varieties that meet demand for every season,” notes Bas Pellenaars, commercial director, Latin America, for Dümmen Orange.

The team partnered with Ohio-based premium florist Scott Robertson, co-owner and creative director of Stems Fleur, to create the inspiring videos.

Florists and other industry professionals can look forward to the subsequent four videos, which will be released over the next eight months. Floral themes include winter holiday, Valentine’s Day, spring and summer.

To order the featured products or learn more about the Dümmen Orange cut flower collection, florists should inquire with their preferred supplier. To join the mailing list and receive notifications from Dümmen Orange, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

ABOUT DÜMMEN ORANGE

Dümmen Orange is a leading company in the breeding and development of cut flowers, bulbs, succulents, pot plants, bedding plants and perennials. It employs more than 7,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.

Add comment


Security code
Refresh

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

George Sant Open House
Wed Sep 19, 2018 @ 8:00am - 04:00pm
CIB 2018
Wed Sep 26, 2018 @ 8:00am - 05:00pm
CanWest 2018
Wed Sep 26, 2018 @ 8:00am - 05:00pm
Canadian Greenhouse Conference '18
Wed Oct 03, 2018 @ 8:00am - 05:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.