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Marc’s monthly marketing tips: successful first meetings

March 15, 2013  By Marc Gordon

Mar. 15, 2013 — It's been said that every person you meet can be a potential client. The problem is that many business people take this concept literally and dive right in with their sales pitch, often resulting in short conversations and lost opportunities.

Here are five tips to help you get the most out of that first face to face introduction:

  • Don't
    talk business – unless they want to. Let the other person guide the
    conversation. Talking about food or sports could lead to a very
    productive conversation.
  • Take a genuine interest in them. Learn about them and their business. Think of this as the purest form of market research.
  • Don't
    waste your time – or theirs. You're not going to connect with everyone
    you meet. If that chemistry isn't there, politely end the conversation
    and move on.
  • Play match maker. Referring contacts and resources
    makes you a person worth knowing. And your thoughtfulness will come back
    to you many times over.
  • Follow up. Propose a phone call or
    meeting to continue the conversation. Ask if they're on LinkedIn. Be
    sure to send an email letting them know you appreciated their time. Keep
    it personal and light. The business part will take care of itself.

Marc Gordon is a professional speaker and marketing consultant. Get more marketing tips on his website, and on his online show,


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