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Preparing for business with an emerging giant


January 5, 2009
By Berl Thomas

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2159goldenbrocadeA new international flower forum was held last fall in Hangzhou, Zhejiang Province, China. The Yangtze Delta International Flower Forum, held Oct. 20-23, had 16 speakers from the U.S., the U.K., the Netherlands, Australia, Japan, Germany and China, along with some 250 Chinese industry attendees.

2159goldenbrocade
A closeup of Gold Brocade,
one of the groundcover plants
being grown by Zhejiang
HongyueSeed Co. Ltd
(PHOTOS COURTESY BERL THOMAS,)

A new international flower forum was held last fall in Hangzhou, Zhejiang Province, China. The Yangtze Delta International Flower Forum, held Oct. 20-23, had 16 speakers from the U.S., the U.K., the Netherlands, Australia, Japan, Germany and China, along with some 250 Chinese industry attendees.

Delegates learned about phytosanitary regulations and import requirements of different countries. Information about production and consumption trends of flower and nursery plants in China and the Yangtze River Delta area was presented. The forum encouraged Chinese growers to re-evaluate their flower products with a global perspective, with respect to quality and consistency, if they are to succeed in export markets.

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Yangtze Delta International
Flower Forum delegates prepare for a bus tour of the region.

Speakers also discussed markets and trends in several international countries including integrating the flower supply chain in the Netherlands, mail order business in the U.K., garden centre trends in the U.K., flower marketing in Japan, controlled release fertilizers from Germany, measurement systems for plant production in the U.S., and innovations in propagation of forestry species in Australia.

2159goldenbrocade2
Among bus tour stops was
Zhejiang Hongyue Seed Co. Ltd., located in Haining City.
The company’s website is
www.hongyue.com. Hongyue
was a conference organizer,
and has sales offices in mostprovinces in China.
WHAT IS SO SPECIAL ABOUT THE YANGTZE RIVER DELTA?


It consists of two provinces (Jiangsu and Zhejiang) and Shanghai. The
metropolitan area centred at Shanghai, and flanked by the major urban
centres of Hangzhou, Suzhou, Ningbo and Nanjing, is home to nearly 90
million people, of which an estimated 80 million are urban residents.
It is the centre of Chinese economic development and surpasses all
other major metropolitan regions (including the Pearl River Delta) in
the People’s Republic of China in terms of economic growth,
productivity and per capita income. The area may well evolve into the
world’s largest city in terms of population.  The region has an extensive transportation network of railways and
expressways, in addition to five of the country’s largest seaports and
five major airports.

 2159balcony_plants
The balcony container plant
industry has considerable
potential in China.


The infrastructure and the economic conditions point to the Yangtze River Delta area as the area due to see the largest expansion of home gardening and the continued expansion of parks, landscaping and the use of ornamental plants in China.
Shanghai is the centre of the region and has two important events related to the flower industry within the next two years, including the 11th Hortiflorexpo from April 1-4, 2009, and the 2010 World Expo.

Hortiflorexpo is considered a national exposition for the China flower industry. It was launched in 1998 and has grown every year. It is the most recognized flower industry trade show in the Chinese horticultural and floricultural field. There were 361 exhibitors from 24 countries and regions that participated in the ninth Hortiflorexpo in 2007, including 98 foreign firms. International pavilions included the U.S., the Netherlands, Korea, Colombia and Belgium. It attracted 13,471 visitors.

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Consultant Berl Thomas, of Berl Thomas and Associates, Inc., is a North American contact for horticultural trade with China and can be contacted at bmthomas@ix.netcom.com, or visit the show’s website at www.hortiflorexpo.com



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