September 25, 2012 By Marc Gordon
Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.
Here are five tips to help you efficiently build your email list with quality contacts:
up with an email service such as Constant Contact or Mail Chimp. These
services will allow you to create and schedule emails and manage contact
- Have an email capture form on your home page and blog. These forms are provided by your email service and are easy to customize.
visitors a great reason to give you their email address. Offer a free
report, an e-book or access to a special website. Experiment with
different offers to see what works best.
- Ask for the minimal
amount of information on your email form. A first name and email address
is often enough. Asking for too much information such as company, city
and phone number can be a turn off.
- Make your first email
welcoming. Keep it short, friendly and be sure to include whatever you
were offering. Don't give your life story or try to hard sell.
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