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Marc’s monthly marketing tips: building an email list


September 25, 2012
By Marc Gordon

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Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.


Here are five tips to help you efficiently build your email list with quality contacts:

  1. Sign
    up with an email service such as Constant Contact or Mail Chimp. These
    services will allow you to create and schedule emails and manage contact
    lists.
  2. Have an email capture form on your home page and blog. These forms are provided by your email service and are easy to customize.
  3. Give
    visitors a great reason to give you their email address. Offer a free
    report, an e-book or access to a special website. Experiment with
    different offers to see what works best.
  4. Ask for the minimal
    amount of information on your email form. A first name and email address
    is often enough. Asking for too much information such as company, city
    and phone number can be a turn off.
  5. Make your first email
    welcoming. Keep it short, friendly and be sure to include whatever you
    were offering. Don't give your life story or try to hard sell.

Marc Gordon is a professional speaker and marketing consultant. Get more marketing tips on his website, www.marcgordon.ca and on his online show, www.marctv.net.

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