By Dave Harrison
March 27, 2015, Toronto – Fresh, locally grown foods not only taste great, but they look good, too, in creative retail displays.
Jeff Leal, Ontario minister of Agriculture, Food and Rural Affairs, presented the 2015 Foodland Ontario Retailer Awards to 69 grocery retailers in a variety of categories from across the province. They were recognized for their creative in-store displays, making it easier for consumers to recognize and buy the good things that grow in Ontario.
The annual Foodland Ontario Retailer Awards is the produce industry’s premier competition for excellence in display and promotion, and support of Ontario foods.
Recognizing local food initiatives is part of the government’s economic plan for Ontario. The four-part plan is building Ontario up by investing in people’s talents and skills, building new public infrastructure like roads and transit, creating a dynamic, supportive environment where business thrives, and building a secure saving plan so everyone can afford to retire.
“By making local food more identifiable for shoppers, and the Foodland Ontario logo more visible through in-store promotions,” said Leal, “retailers are helping Ontarians to be more aware of the food grown, harvested and made in Ontario.”
• Since 1977, Foodland Ontario has helped consumers to learn about the great taste, nutritional and economic benefits of buying Ontario food.
• A recent survey revealed that nine out of 10 Ontario consumers recognize the Foodland Ontario logo.
• Studies have shown that 76 per cent of food purchase decisions are made in-store.
• The 2015 Foodland Ontario Retailer Awards received a record number of 5,699 photos from retailers and 3,578 application entries.
• Ontario farmers produce more than 200 commodities, such as Ontario apples, potatoes, greenhouse tomatoes, cucumbers, and peppers.
• Celebrate the second Annual Local Food Week June 1-7. Find resources to support your celebration plans.