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Florist Holland and HilverdaKooij merging


September 18, 2018
By Greenhouse Canada
Melchior Moen (Florist Holland), Marc Rost (Florist Holland), Jan Hilverda (HilverdaKooij), Arthur Koekkoek (HilverdaKooij).

Dutch flower breeders Florist Holland and HilverdaKooij announced their plans to merge last month.

With over 40 years of experience in breeding and propagation, combined offerings from both companies could bring a strong, complementary portfolio to market. HilverdaKooij is recognized for their Dianthus, Limonium and Alstroemeria varieties, as well as Helleborus, Echinacea, Gypsophila and Scabiosa. Florist Holland is known for their cut and potted gerbera selections.

“We’ll turn two strong companies into one. In everything,” says Melchior Moen, managing director at Florist Holland. “This means that we will be working from a single location in the Netherlands. The first step has already been taken with the purchase of 4 hectares of land adjacent to the Florist site. The aim is that from 2020 we will all be working at the same location.”

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According to the release, the merger will help both companies better invest in automation as well as new cultivation and breeding techniques. Both are based in De Kwakel, NL.