Cut flower video series launched
By Dave Harrison
Oct. 31, Columbus, OH – The cut flower team at Dümmen Orange have released the first in a five-part video series that focuses on creative, seasonally inspired applications of their standout cut flower products.
Halloween-inspired, the first video features top performing autumn-hued cut flowers including Cuenca, Caraluna, and Flash Eye roses, Cowboy carnations, Gerrondo Terra Nova gerberas, Lynx chrysanthemums, and Flame calla lilies.
The goal of the video series is to share the breadth of the Dümmen Orange cut flower assortment and inspire florists with creative ways to showcase the often distinctive product.
You can view the Halloween-themed video on the company’s YouTube page.
“Our cut flower collection is very diverse with a focus on developing products that perform with increased shelf life and unique varieties that meet demand for every season,” notes Bas Pellenaars, commercial director, Latin America, for Dümmen Orange.
The team partnered with Ohio-based premium florist Scott Robertson, co-owner and creative director of Stems Fleur, to create the inspiring videos.
Florists and other industry professionals can look forward to the subsequent four videos, which will be released over the next eight months. Floral themes include winter holiday, Valentine’s Day, spring and summer.
To order the featured products or learn more about the Dümmen Orange cut flower collection, florists should inquire with their preferred supplier. To join the mailing list and receive notifications from Dümmen Orange, contact Marketing.NA@DummenOrange.com.
ABOUT DÜMMEN ORANGE
Dümmen Orange is a leading company in the breeding and development of cut flowers, bulbs, succulents, pot plants, bedding plants and perennials. It employs more than 7,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.