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Cox Enterprises launches greenhouse operator Cox Farms

The new Cox Farms is said to be one of the largest greenhouse growers in North America.

March 27, 2024  By Greenhouse Canada

Global conglomerate Cox Enterprises has launched Cox Farms, a new business focused on sustainable food and agriculture.

In a March 26 news release, officials with Atlanta, Ga.-based Cox Enterprises said that Farms includes indoor farming companies Mucci Farms and BrightFarms, and it will continue to pursue additional ventures and investments in the indoor agriculture space.

“We are excited to build and scale a better future for farmers and consumers by ensuring a safe, secure and sustainable food supply, regardless of calendar or climate,” said Steve Bradley, president of Cox Farms. “This is a significant milestone for us, as we are disrupting traditional agriculture and bringing the promise of indoor agriculture to fruition at a scale never seen before.”


With Mucci Farms and BrightFarms in its portfolio, Cox Farms is one of the largest greenhouse operators in North America, the news release said, harvesting 360 million pounds of produce annually.

“As multigenerational family businesses rooted in a passion for growing fresh produce, we are thrilled to be part of the Cox Farms family as we embark on a partnership fueled by shared values and a collective vision for the future of farming,” said Bert Mucci, CEO and managing partner at Mucci Farms. “Our mutual drive to innovate in the agriculture space at all levels fuels our mission to enhance accessibility and promote the consumption of clean, sustainable, fruits and vegetables.”

The news release describes Cox Farms as “one of the largest greenhouse operators in North America,” with anticipated revenues approaching US$1 billion and a workforce comprising nearly 2,500 employees.

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