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Consumers see bargain hunting as time well spent
October 17, 2013 By Canadian Garden Centre & Nursery
Oct. 17, 2013, Toronto — Most Canadians would rather spend time looking
for a good deal than pay more to make a quick and efficient purchase,
according to a new survey by Ipsos Open Thinking Exchange.
Eighty-six per cent of Canadians reported that they prefer to hunt
around for a good deal rather than quickly complete a purchase.
Canadian
consumers tied with Americans in their preference to bargain hunt, but
fell in the middle of the deal-hungry pack behind consumers in countries
such as Spain (94 per cent), Great Britain (93 per cent), France (91
per cent) and Germany (91 per cent).
Findings were collected
during an online survey of approximately 1,000 individuals in each
country polled. In total, an international sample of 18,503 adults were
surveyed between Aug. 6 and 20.
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