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FCO and T&T in flower power pilot project


October 16, 2013
By Dave Harrison

Oct. 16, 2013, Guelph, Ont. – Flowers Canada (Ontario) Inc. (FCO) is
teaming with the T & T Supermarket grocery chain to increase the
floriculture presence and staff education in company stores.

Oct. 16, 2013, Guelph, Ont. – Flowers Canada (Ontario) Inc. (FCO) is teaming with the T & T Supermarket grocery chain to increase the floriculture presence and staff education in company stores.

The collaboration between FCO and T & T is in support of FCO’s “Educating the Retailers” pilot project.
 
The first training session was held on Sept. 26 at the Scarborough store location. The training, focusing on plant care and merchandising, was presented by consultants Inta Taurins and Patricia Patrick.

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CREATING DISPLAYS THAT INCREASE SALES

The 22 attendees learned about creating prominent displays of healthy floral products to make flowers more appealing for increased sales.
 
Merging with Loblaw Companies Ltd. in 2009, the T & T Supermarket group has been in Canada for over 20 years.

“Focusing on quality, innovation and ongoing improvement is so important to our business,” explains Michael Huang, T & T’s produce buyer. “Collaboration with FCO is an excellent fit for our organization.”

Project leader and FCO marketing director Nikki Gomes said the simple training concept has the ability to add great value to both the floriculture sector and to the retail chains.

TRAINING MATERIALS WILL EVENTUALLY BE POSTED ONLINE

“Once all of the resource material is completed," she explains, "it will be made available online to allow retail chain stores and florists across Canada to have access to train their staff on floral care and the creation of appealing displays quickly and efficiently.

"Flowers provide food for the soul and it is so important that customers have a positive retail experience while enjoying the many varieties of the beautiful flowers grown in our local greenhouses.”
 
Funding for this project has been provided by Agriculture and Agri-Food Canada through the Canadian Agricultural Adaptation Program (CAAP) and delivered by the Agriculture Adaptation Council.
 
Click here for more information on FCO.


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