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Christmasworld to kick off 2014 in style


July 24, 2013
By Canadian Garden Centre & Nursery

July 24, 2013, Frankfurt, Germany — Christmasworld 2014 will open a new festive season with a new hall concept and an extended program of events.

The trade fair, which runs Jan. 24 to 28, 2014, presents the coming decoration trends and new products for all special occasions throughout the year, as well as complete decoration concepts. Visitors experience a variety of worlds of festive decoration and find inspiration for new ways to reach customers on an emotional level.

“Two parameters are decisive for us when we draw up our plans for the five exhibition halls and 88,000 square metres of exhibition space. Firstly, the requirements of our exhibitors; secondly, a transparent visitor guidance system that ensures an even flow of visitors to all halls”, said Eva Olbrich, Christmasworld director for Messe Frankfurt Exhibition GmbH.

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To reduce walking distances, around 70 exhibitors from the core Christmas and Advent segments will be regrouped in Halls 11.0, 9.0 and 9.1. Within the framework of this change, Hall 11.1 will no longer be occupied while Hall 11.0 will be filled with a more compact and attractive exhibitor configuration. Additionally, the special shows will be taken out of the exhibition halls and relocated at the junctions between the halls. The result is a qualitative upgrade in terms of product-group structure.

“Our aim is to distinguish more between products for bulk buyers, who traditionally put together their complete Christmas assortment at Christmasworld, and high-grade arts and crafts and decorations, which are hand-made in smaller quantities”, added Olbrich. “This means that visitors will find everything for the Christmas tree in Hall 11.0 and hand-crafted Christmas decorations in Hall 9.1”.

Meanwhile, the complementary program at the next Christmasworld will be bigger than ever before, offering trade visitors the inspiration, information and contacts needed to boost the seasonal business.

On behalf of Messe Frankfurt, the designers of style agency bora.herke.palmisano will provide insights into the colours and materials of the 2014/2015 season in their Christmasworld Trend Show. Using selected exhibitor products, they will offer buyers valuable hints and ideas for trend-oriented in-shop displays and window dressing.

The two creative personalities behind Holland’s 2Dezign agency will also play a role at Christmasworld 2014, building a big castle, including a toy factory and production facilities, for Christmas articles and gifts. With their ‘Newstalgia’ special show, Rudi Tuinman and Pascal Koeleman will bring back wonderful childhood memories of an enchanting Christmas and motivate visitors to decorate their shop windows in a nostalgic, old-fashioned style.
New this year will be the Decoration Star Innovation Award, which will be presented for the first time to recognize products distinguished by special qualities, design, complexity, ergonomics or environmental compatibility. Awards will be handed out in three categories: Christmas Star (products for Christmas time), Seasonal Star (products for seasonal decorations and gifts) and Promotion Star (advertising, sales promotions, POS activities).

The Christmasworld Forum will also offer a program of lectures and workshops throughout the fair and will feature simultaneous English translations. Sessions will include special thematic offerings for florists, decorators and retailers, as well as garden centre operators.

During Christmasworld, the neighbouring Paperworld and Creativeworld trade fairs will offer valuable synergies. At Paperworld, visitors can find everything from gift-wrapping materials and paper to greeting cards and office. Meanwhile, at Creativeworld, the trade fair for hobby, handicrafts and artists, exhibitors will present a complete range of products for making decorations of all kinds at home.

For more information about Christmasworld 2014 or the concurrent Paperworld and Creativeworld fairs, visit www.christmasworld.messefrankfurt.com.


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