The site combines information from six formerly independent websites, organized by audience (growers, retailers, nursery, etc.) to create a portal for site visitors to easily find the best, most up-to-date information that is most relevant to them.
Highlights of the new ballhort.com include:
- An Add Your Business function that allows greenhouse and nursery growers as well as retailers to list their businesses – including which crops they sell – in a searchable database. Businesses’ information is password-protected, making it secure.
- A Knowledge Base section that includes nearly 100 commonly asked questions and answers for all audience segments, with more to come.
- An all-new Sustainable Solutions section with details about sustainable products and programs available from Ball.
- All the best features of previous websites – such as complete culture information, downloadable PDFs and more – plus new features like comprehensive lists of Ball Exclusives and dropped products.