Brighten product sales for spring
February 11, 2009 By Greenhouse Canada
Feb. 11, 2009 – Ball Horticultural Company has been reviewing extensive consumer colour preference information, as well as published data from leading colour forecasters, and has uncovered three of the hottest trends that will have the most impact on shoppers this spring.
Ball Horticultural Company has been reviewing extensive consumer colour preference information, as well as published data from leading colour forecasters, and has uncovered three of the hottest trends that will have the most impact on shoppers this spring. Consumers will be buying these colours in every retail category ranging from fashion to home decor, including flowers and plants. Some of the trends Included will be rich shades of purple, energetic hues of yellow, and bright accents in orange.
Ball continues to focus efforts on researching the end consumers and determining what drives their purchase decisions. “Focusing on what your customer is really looking for will be even more important this year,” says director of marketing Diane Hund. “Colour has always been the number one factor in what people purchase.”
|Purple Flash Ornamental Pepper|
|Matrix® Citrus Mix Pansy|
|Lucky™ Pot of Gold Lantana|
PURPLE, PURPLE, PURPLE!
It is a well-established trend that surfaced as a hot fashion colour last fall. ‘Purple Flash Ornamental Pepper’ has striking flashes of bright purple foliage among the dark leaves that contrast well with small, glossy black fruit. These heat-tolerant plants are great for mixed containers and in-ground plantings.
VIBRANT HUES OF YELLOW
Pantone, which provides colour standards to design industries, specifically cites “mimosa” as its top shade of the New Year. ‘Lucky Pot of Gold Lantana’ has a unique compact habit that makes this item a top choice for small pots, baskets and mixed containers.
Bright accents in citrus tones such as orange and yellow are in the forecast for 2009. ‘Matrix<ss><rm></ss> Citrus Mix Pansy’ will brighten up your retail displays with a colourful mix of orange, white and yellow. Matrix delivers consistent branching and uniform flowering across the entire series.
Photos courtesy of BALL HORTICULTURAL CO.
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