Greenhouse Canada

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Traceability QR initiative for flower growers


November 7, 2013
By Dave Harrison/Greenhouse Canada

Nov. 7, 2013, Guelph, ON — Flowers Canada (Ontario) Inc. (FCO) is
launching a members’ only website and a traceability QR code initiative
that, when scanned, can link products to a farmer.

These measures are part of FCO’s BFast B-Secure Project initiative.

The program will be launched this month for all FCO participating members.
 
This traceability tool will enable Ontario’s floriculture sector to
become more innovative and competitive while strengthening the capacity
of floriculture growers to respond to quarantine events.

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Easy to locate where flowers are grown

With a simple unique QR code attached to every product, anyone will be able to scan the product and locate the origin.

Growers will be able to use these easily adaptable QR codes on stickers, packaging, business cards, labels and/or signage.
 
“By partnering with our members,” said FCO executive director Dean
Shoemaker, “we will be able to identify and trace back all of the
floriculture products in Ontario as the first step in the implementation
of a traceability and biosecurity strategy for Ontario’s floricultural
greenhouse growers.”

FCO’s B-Fast B-Secure Project was developed in support of FCO’s mission,
which is to enhance the profitability and competitiveness of Ontario’s
floriculture industry.

Ability to respond quickly to quarantine issues

The traceability and biosecurity project will provide floricultural
producers in Ontario with the tools they need to respond quickly to any
quarantine issues. The traceability system has been developed to be the
first step in a comprehensive traceability strategy for the movement of
all plants and plant materials.
 
“Our Members have been waiting for a unified portal where they can
promote their greenhouse products, provide plant care tips, and track
results, which will all be driven by efficient and unique QR codes,”
explains Nikki Gomes, FCO’s director of marketing. “This a great way to
assist growers in the development of an innovative information-share
application.”
 
Investment in this project has been provided by Agriculture and
Agri-Food Canada through the Canadian Agricultural Adaptation Program
(CAAP). In Ontario, this program is delivered by the Agricultural
Adaptation Council.
 
Click here for more information, or call 800-698-0113 or e-mail
marketing@fco.ca.


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