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Survey says: locally produced foods preferred


July 10, 2013
By Bank of Montreal

July 10, 2013, Toronto — Supporting the regional economy, farmers and
jobs, along with fresh food and taste, all trump the cost of food for
people choosing to buy local, according to the third annual BMO Food
Survey.

July 10, 2013, Toronto — Supporting the regional economy, farmers and jobs, along with fresh food and taste, all trump the cost of food for people choosing to buy local, according to the third annual BMO Food Survey.

The report also revealed what products Canadians buy locally and why, and showed differences across the provinces on a variety of foods.

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The top reasons Canadians buy local, include:

•    The food is fresh and tastes better (97 per cent).

•    It supports the local economy (97 per cent).

•    It supports local farmers (96 per cent).

•    It creates local jobs (93 per cent).

•    It's better for the environment (88 per cent).

•    It offers the opportunity to buy organic produce (76 per cent).

•    It is less expensive (71 per cent).

'CANADIANS UNWAVERING IN THEIR SUPPORT FOR LOCAL FARMERS'

"We've seen from doing this study the last three years that Canadians are unwavering in their support for local farmers.

"An overwhelming majority have told us that they recognize the important contribution of agriculture producers to local economy and creating jobs," said David Rinneard, Director, Agriculture and Agribusiness, BMO Bank of Montreal.

"Canada's agriculture industry is a major driver in Canada's economy. We will continue to work with our clients in the sector to find news way to increase productivity and remain globally competitive."

The research found that Canadians seek to buy locally grown vegetables more than other products. Plus, while there are distinct regional differences, the "locovore" movement is happening across Canada.


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