Star Roses buys Brazelberries program
May 4, 2016, West Grove, PA, and Lowell, OR – Fall Creek’s BrazelBerries® program – a branded plant collection of ornamental berry plants – has been purchased by Star Roses® and Plants.
No other Fall Creek assets, business segments, or programs are included in this BrazelBerries-exclusive sale.
“The BrazelBerries brand has grown tremendously from its inception a few years ago to a top retail berry brand in our industry,” says Steve Hutton, president of Star Roses and Plants.
“It is exceptional in every respect, from the genetics to the brand design and execution to the first rate marketing. We are fortunate to be able to add it to the ranks of our existing leading brands, Knock Out and Drift roses.”
“The Brazelton family and our entire Fall Creek team is proud to have created the BrazelBerries brand of berry plants and to have grown it in such a short time to its present success,” says Dave Brazelton, president and founder of Fall Creek.
“Star Roses and Plants is an innovative company and industry leader. We have immense trust in their abilities to grow this program to its full potential and we are committed to closely collaborating with the Star team to ensure a smooth and successful transition for all – most importantly for our network growers and the garden retailers.”
Brazelton added that “the decision to sell BrazelBerries to Star Roses and Plants will allow the brand to grow and prosper under their direction, and will enable us at Fall Creek to focus on our rapidly growing core business – blueberry breeding and plant production for the commercial blueberry industry worldwide.”
ABOUT FALL CREEK FARM AND NURSERY
Fall Creek is a global blueberry nursery stock and variety solutions company supplying blueberry genetics, nursery stock and grower support to commercial fruit growers, nurseries and wholesale plant growers in North, Central and South America, South Africa and greater Europe. For more information about Fall Creek, visit: www.fallcreeknursery.com.
ABOUT STAR ROSES AND PLANTS
For more than 100 years, Star Roses and Plants has been recognized internationally as a leader in plant development and introduction. Its flagship product line, the Knock Out® family of roses, has sold over 100 million units across the United States, making it one of the most successful horticultural products ever.
Beyond roses, Star Roses and Plants’ in-house breeding division develops perennials and woody shrubs. Star Roses and Plants is a wholly owned subsidiary of Ball Horticultural Company. For more information, visit: www.starrosesandplants.com.