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Pure Flavor’s brand gets a fresh, modern twist

Company unveils new logo at 2025 IFPA Global Produce and Floral Show

October 24, 2025 
By Greenhouse Canada

Leamington’s Pure Flavor unveiled its much-anticipated brand refresh at the recent 2025 IFPA Global Produce and Floral Show in Anaheim, California. The company says the makeover, which features a leaf in greenhouse, reflects its desire to communicate more clearly to retailers and consumers alike and emphasize Pure Flavor’s approach to production. Hortidaily reports.

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