Proven Winners extends Canadian advertising
May 15, 2009 – Proven Winners will extend their advertising plans in Canada to now include the June 15th issue of Lifestyle Magazine—a high gloss, full color regional publication that is distributed in the Globe and Mail newspaper.
Proven Winners® will extend their advertising plans in Canada to now include the June 15th issue of Lifestyle Magazine—a high gloss, full color regional publication that is distributed in the Globe and Mail newspaper. This magazine is shared with newspaper subscribers who have a disposable income of at least $150,000—with the primary target audience being women 40+ who are the final decision makers of items in the Home Décor and Gardening category.
Lifestyle British Columbia, Lifestyle Alberta, Lifestyle Ontario and Lifestyle Atlantic (Prince Edward Isle, New Brunswick, Nova Scotia, Halifax and Newfoundland) will distribute 75,000 issues featuring the Proven Winners ad in conjunction with 3 pages of gardening editorial. This article will focus on several Proven Winners varieties including Supertunia® Vista Silverberry, Diamond Frost®, Tukana® Scarlet Star, Flirtation® Pink and Laguna™ Heavenly Lilac. The ad offers the Proven Winners® Gardener's Idea Book to gardeners who either visit their website or call the toll-free number.
In addition to Lifestyle Magazine, Proven Winners has advertised this spring in other popular consumer publications such as Canadian Living and Canadian Gardening—reaching nearly 1 million readers throughout Canada.