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Produce industry urges government to support its sustainability efforts

June 5, 2023 – On May 30, fresh produce industry representatives from the Canadian Produce Marketing Association (CPMA) and the Fruit and Vegetable Growers of Canada (FVGC) met with Parliamentarians and government officials at Farm to Plate 2023 held in Ottawa.

Farm to Plate is a CPMA and FVGC joint advocacy event held annually that focuses on connecting the produce industry with key decision-makers to discuss critical issues impacting the fruit and vegetable sector.

During the event, 30 industry members from across the country highlighted several key areas that impact the environmental, social and economic sustainability of the fresh produce sector. They urged the government to make agriculture and access to food a federal priority, support an effective sustainable agriculture strategy, and implement national agricultural labour and supply chain strategies to address labour shortages and supply chain challenges.

The produce industry also called upon Parliamentarians to vote in favour of Bill C-280, the Financial Protection for Fresh Fruit and Vegetable Farmers Act, which passed Second Reading in the House of Commons and has been referred to the Standing Committee on Agriculture and Agri-food.

Event participants met with 34 Parliamentarians and government officials, including the newly appointed Deputy Minister of Agriculture and Agri-Food Canada, Stefanie Beck, the Honourable Gudie Hutchings, Minister of Rural Economic Development, the Honourable Rob Black, Chair of the Senate Standing Committee on Agriculture and Forestry, the office of the Leader of the Official Opposition, and many other Ministerial offices, Agriculture Committee members, senior bureaucrats and officials.