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Poll results on Valentine’s Day spending habits


February 9, 2009
By The Globe and Mail

Feb. 9, 2009 – The Globe and Mail recently conducted an online survey
that reveals the Valentine's Day spending habits of readers.

The Globe and Mail recently conducted an online survey that reveals the
Valentine's Day spending habits of readers. The poll asked if readers
were big Valentine's Day spenders and 2,900 people participated in the
survey. Here are the responses to the questions:

Would you be disappointed to get nothing from your partner on Valentine's Day?

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Women: 43 per cent
Men: 19 per cent

How much will you be spending this year on your partner's Valentine's gift?

I'm single: 11 per cent
We don't do Valentine's Day: 27 per cent
$500+: 1 per cent
$200 to $500: 3 per cent
$100 to $200: 7 per cent
$50 to $100: 12 per cent
$25 to $50: 17 per cent
Less than $25: 22 per cent

What's the most you've spent on a Valentine's gift on your current or most recent partner?

Over $500: 3 per cent
$200 to $500: 6 per cent
$100 to $200: 13 per cent
$50 to $100: 21 per cent
$25 to $50: 21 per cent
Less than $25: 35 per cent

Percentage who've never spent more than $25 on their current of most recent partner:

Women: 43 per cent
Men: 25 per cent

Percentage of respondents, by province, who say they "don't do Valentine's gifts":

B.C.: 33 per cent
Alberta: 25 per cent
Saskatchewan: 21 per cent
Manitoba: 30 per cent
Ontario: 26 per cent
Quebec: 26 per cent
New Brunswick: 31 per cent
Nova Scotia: 22 per cent
Prince Edward Island: 19 per cent
Newfoundland: 32 per cent


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