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Pantone reveils colour of the year for 2010


December 16, 2009
By Amanda Ryder

turquoiseDec. 16, 2009 – Pantone, the global authority
on colour, has announced PANTONE® 15-5519 Turquoise, an inviting, luminous hue, as the colour of the year for 2010.

turquoisePantone, the global authority
on colour, has announced PANTONE® 15-5519 Turquoise, an inviting, luminous hue, as the colour of the year for 2010.

Combining the serene qualities of blue and the invigorating aspects
of green, Turquoise evokes thoughts of soothing, tropical waters and a
languorous, effective escape from the everyday troubles of the world,
while at the same time restoring our sense of well-being.

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“In
many cultures, Turquoise occupies a very special position in the world
of colour,” explains Leatrice Eiseman, executive director of the Pantone
Color Institute®. “It is believed to be a protective talisman, a color
of deep compassion and healing, and a colour of faith and truth,
inspired by water and sky. Through years of colour word-association
studies, we also find that Turquoise represents an escape to many –
taking them to a tropical paradise that is pleasant and inviting, even
if only a fantasy.”

Whether envisioned as a tranquil ocean surrounding a tropical island
or a protective stone warding off evil spirits, Turquoise is a colour
that most people respond to positively. It is universally flattering,
has appeal for men and women, and translates easily to fashion and
interiors. With both warm and cool undertones, Turquoise pairs nicely
with any other colour in the spectrum. Turquoise adds a splash of
excitement to neutrals and browns, complements reds and pinks, creates
a classic maritime look with deep blues, livens up all other greens,
and is especially trend-setting with yellow-greens.

In fashion, Turquoise makes a statement that can look elegant and
dressy in fine silk and gemstones, or casual and fun in cotton and
athletic apparel. Because of its versatility, Turquoise is a great
accent colour in jewelry, purses, shoes, hair accessories and even nail
polish for women, and ties, shirts and sportswear for men.

For brides wanting a flattering choice for attendant apparel and
accessories on their big day, Turquoise is now one of the nearly 200
PANTONE WEDDING Colours available from Dessy, a leading manufacturer of
bridesmaid, social occasion and flower girl dresses, as well as
destination wedding gowns under the labels Dessy Collection, After Six,
Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding
Dresses. PANTONE WEDDING exclusively from Dessy provides a collection
of colour tools to make it easy for brides to achieve perfectly
color-coordinated weddings – from inspiration to “I do.”

Additionally, Turquoise is one of 3,000 colors available in Pantone’s
line of superior-quality, eco-friendly paint. PANTONE Paints combine
the accuracy of PANTONE Colors with the beauty of high-performance
Dutch paints. Perfect for a powder room or bedroom, Turquoise is an
evocative, spa-like hue that adds an undertone of warmth and excitement
to any cool space. In the kitchen, Turquoise adds a unique flare to
tabletop and appliances.


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