Ornamental sector headed for growth spurt?
Aug. 23, 2016, Kelowna, B.C. – The Canadian ornamental plant sector may be headed for a growth spurt.
Agriculture and Agri-Food Canada is providing $1.1 million in funding to grow domestic and international markets.
This funding will help the Canadian Nursery Landscape Association (CNLA) promote and showcase nursery products to buyers in Canada and around the world through marketing activities, trade shows, and hosting sales missions.
The CLNA will also meet with industry partners in the United States and Mexico to discuss common issues and future opportunities.
• Canada’s ornamental horticulture industry, which includes floriculture, nurseries, and turf sod, generated $1.93 billion in farm gate sales in 2015. The United States accounted for over 98.5 per cent of exports, which brought in over $438 million.
• The Canadian Nursery Landscape Association is a national not-for-profit federation of nine provincial landscape and horticulture associations representing over 3,800 members.
The funding is from the market development stream of the AgriMarketing Program, a five-year, $341-million initiative under Growing Forward 2.
“The funding provided through the Growing Forward 2 initiative will allow the Canadian Nursery Landscape Association to invest in a variety of valuable projects dedicated to increasing the domestic and international markets for the Canadian ornamental horticulture, specifically the nursery and landscape sectors,” says CNLA president Rene Thiebaud.
“The increased marketing opportunities for Canadian nursery and landscape products will benefit the entire value chain, from the grower to the consumer.”