Greenhouse Canada

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Ontario floriculture gets a helping hand


March 19, 2014
By Canadian Garden Centre & Nursery

Mar. 19, 2014, Toronto — An innovative new risk management program will
help Ontario's flower growers meet consumer demand for high quality
floral products.

The industry-designed GreenCHIP fund will provide compensation for
lost product and business interruption in the event of a quarantine
ordered by the Canada Food Inspection Agency. Flowers Canada Growers
Inc. will manage the fund, which will help the province's growers market
a consistent, high quality product while managing their unique risks.

"GreenCHIP
marks a new way of thinking about business risk management for the
greenhouse floriculture industry. It's an excellent example of the way
producers are becoming increasingly responsible for managing their risk
through industry-delivered private sector approaches," said Dean
Shoemaker, executive director of Flowers Canada Growers.

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Federal
and provincial funding for the GreenCHIP project is provided through
AgriRisk Initiatives under Growing Forward 2, which supports the
research, development and implementation of new risk management tools
for use in the agriculture sector.

"Ontario's flower growers are
an important part of our economy in southern Ontario. This support will
allow flower growers to implement a new tool to better manage business
risks and grow their businesses," said MP Dean Allison, speaking on
behalf of federal Agriculture Minister Gerry Ritz.

The province is the third largest producer of greenhouse floriculture products in North America, behind California and Florida.


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