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OGVG digital campaign earns marketing award

The Ontario Greenhouse Vegetable Growers (OGVG) has received the Marketing Excellence Award from Produce Business magazine for its ‘Greenhouse Goodness’ digital campaign.

According to a recent OGVG press release, the campaign utilized seasonal landing pages and a mix of digital and print media. A central component was the Greenhouse Goodness microsite, which provided information on greenhouse-grown vegetable benefits, recipes, children’s activities, educational posters, and influencer spotlights. Social media platforms, including Facebook and Instagram, were also used.

“Our growers work tirelessly to bring fresh, nutritious greenhouse vegetables to tables across North America,” said Richard Lee, OGVG Executive Director in the release.

“Greenhouse Goodness was designed not only to highlight the quality of our produce but to inspire healthier eating by making greenhouse grown vegetables part of everyday meals.”

Campaign metrics included 279,841 unique visitors to seasonal landing pages and 323,885 total page sessions. There were 977,537 tracked events, with an average of three interactions per session.

The Produce Business Marketing Excellence Awards, now in their 37th year, recognize contributions in the fresh produce industry. This year, 16 campaigns were recognized from more than 30 entries.

Check out the winning campaign here.

(Source: Ontario Greenhouse Vegetable Growers)