Green Market Drives Sales in U.K.

July 03, 2007
Written by Greenhouse Canada
ALBRIGHTON, England (Reuters) – Sales in the gardening industry in the U.K. grew to a retail turnover of over £5 billion in 2006 with nearly half of that being spent on horticultural stock, says the Horticultural Trades Association (HTA).
ALBRIGHTON, England (Reuters) – Sales in the gardening industry in the U.K. grew to a retail turnover of over £5 billion in 2006 with nearly half of that being spent on horticultural stock, says the Horticultural Trades Association (HTA).

The trade association said the gardening industry has enjoyed good growth due to an increase in home ownership, higher disposable income and an aging population.

“Spring 2007 has given our industry a green light for renewed growth,” says HTA commercial director Andrew Maxted. “There is a new generation discovering its outdoor space, while keen gardeners too are spending again on their lawns, borders, patios and plots after three extremely difficult seasons.

Maxted adds the next phase of growth in the garden market will be different from the early years of the decade. “Conspicuous consumption is out, while a more measured, greener and increasingly environmentally friendly approach will define consumer aspirations and should therefore guide the industry’s response.”

Some operators may be tempted to view “going green” as just another consumer fad, says Maxted, “but that would seriously misjudge the current mood and ignore the underlying trend in all markets not only to seek environmentally friendly products, but to expect retailers and their suppliers to demonstrate sound environmental and ethical practices.”

Such trends will be highlighted at the HTA’s annual conference Oct. 15-16, in Chester, England.

For more information, visit our Current Links section at www.canadiangardencentre.ca.

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