The Bug Factory has been Biobest’s exclusive distributor in Western Canada since 2003. It has also produced certain beneficials complementary to Biobest’s own product range and has served a number of customers in the U.S. market.
The commercial teams of both companies in North America will be integrated with immediate effect, with a view to consolidate and strengthen Biobest’s commercial presence in the western U.S. and Canada.
|Celebrating the deal are, left to right, Bernie Mantay, general manager of Biobest Canada and U.S.; Chris Hale, sales management consultant for western North America; and Biobest Group CEO Jean-Marc Vandoorne.|
“The Bug Factory has been a valued and successful distributor for Biobest for many years,” says Biobest CEO Jean-Marc Vandoorne.
“We are excited to now have the opportunity to realize the full potential for commercial and operational synergy. Our combined commercial teams are strongly positioned to take advantage of the many opportunities that are unfolding in the Western part of North America.”
MARKETS STILL GROWING
The Bug Factory founders will remain with the company.
• Chris Hale will be the sales management consultant for western North America.
• Angie Hale will focus on production and will also continue to represent the company with the Association of Natural Biocontrol Producers (ANBP) and other industry associations.
“Excellent service and advice and a strong product portfolio, that’s how we have built success at The Bug Factory," said Chris Hale. "The market for pollination and biological control in Western North America is growing rapidly.
“We gain a lot of critical mass by integrating our operations with Biobest, and I am confident that the commercial team for which I take responsibility will be able to further enhance the standard of service and to achieve greater market coverage in western North America.”