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New biennial trade fair has a name: GreenTech


October 22, 2013
By Dave Harrison

Oct. 22, 2013, Amsterdam — Pencil in “GreenTech” on your horticultural calendar (June 10-12, 2014).

Oct. 22, 2013, Amsterdam — Pencil in “GreenTech” on your horticultural calendar (June 10-12, 2014).

This biennial trade fair, which debuts in June 2014, had tentatively been called HortiTech the past few months as organizers collected feedback on possible names.

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“It is the first time that Amsterdam RAI has used crowd-sourcing to choose a title,” says Ids Boersma, managing director of RAI Exhibitions. “We think it is wonderful that the sector came up with an even better name than our working title.”

• ‘Green’ symbolizes growth, crops, agriculture, horticulture, nature and sustainability.

• ‘Tech’ directly indicates a core element of the exhibition – the product technology that results from innovations and provides opportunities for the long-term future.

“Over 100 exhibitors have already booked and new partnerships have been formed,” adds Mariska Dreschler, GreenTech product manager.

GreenTech will be held June 10-12 in 2014 in Amsterdam RAI.


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