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Nature Fresh welcomes Josianne Légaré as SVP, North America Sales and Strategic Growth

Nature Fresh Farms has announced the appointment of Josianne Légaré as their new Senior Vice President, North American Sales and Strategic Growth.

In a recent press release, Nature Fresh touted the fact that Légaré brings more than two decades of commercial leadership experience to her new role, much of it working with leading North American retailers.

“We are deeply committed to being a true partner that delivers on our promises and helps customers achieve their category objectives,” said Patrick Criteser, Nature Fresh CEO in the release.

“This [appointment] builds directly on the strong foundation of trust, performance, and collaboration we’ve established over the years.”

In recent years, Légaré worked as Chief Commercial Officer for Baxters North America, and before that, nearly two decades with Quebec-based Lassonde where she served as the food and beverage company’s SVP of U.S. sales, among other senior roles in her time there.

“In today’s rapidly evolving produce landscape, our ambition is to be the go-to partner for retailers” said Légaré in the release.

“By aligning with our customers’ goals and working shoulder-to-shoulder to tackle challenges, we can deliver meaningful innovation, sustainable category growth, and success through true collaboration.”

Read more here.