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Nature Fresh Farms expanding sales staff

The company is adding three new members to their sales staff thanks to the evolution of the business.

February 15, 2023  By Nature Fresh Farms

From left to right: Tom Coleman, Dale Milison, and Thomas Matier. (Source: Nature Fresh Farms)

Nature Fresh Farms is expanding their sales team, welcoming three new key account managers.

“The business has grown rapidly since its infancy,” says Zanelle Hough, director of sales at Nature Fresh Farms. “Seeing exceptional growth and expansion across facilities, category offerings, and partnerships, the growth of our sales team is reflective of the evolution of the business.”

Tom Coleman joins Nature Fresh Farms most recently from Del Monte Fresh Produce. He brings an extensive understanding of the retail, food service, and sales landscapes. Coleman’s successful tenure within the produce industry makes him positioned to lead key partnerships with the Nature Fresh Farms team.


Dale Milison, an experienced account manager with 14 years in the produce industry, is poised to assist Nature Fresh Farms clientele with the growth of new and existing programs applying his expertise to identifying business opportunities, aid inventory management, and provide action plans and sales forecasts for instrumental sales growth for retail and wholesale accounts.

Thomas Matier is assuming a new position within Nature Fresh Farms, utilizing his background and experience in a variety of strategic roles including sales and category, commodity, and quality management to bring fresh insights and focused resolve to new and existing partnerships.

“We are excited to see current team members excelling in their careers and taking on new roles within our business while also welcoming new members to our Nature Fresh Farms team,” commented Hough, adding that she believes the entire Nature Fresh Farms Sales team is positioned to make great strides in this and coming years.

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