Sept. 27, 2013, Aalsmeer, the Netherlands – Plans have been finalized
for this year’s FloraHolland Trade Fair Aalsmeer (Nov. 6-8).
Sept. 27, 2013, Aalsmeer, the Netherlands – Plans have been finalized for this year’s FloraHolland Trade Fair Aalsmeer (Nov. 6-8).
More than 650 growers and 50 breeders will display new products and concepts to exporters, wholesalers and their customers.
The trade fair has been expanded by more than 5,000 square metres.
"The complete overview of flowers, plants, product concepts and new products that the attending trade public normally sees has been expanded to include breeders’ innovations and in doing so, the FloraHolland Trade Fair has become an all-inclusive networking and inspiration fair for the floriculture industry,” say officials.
“From an international perspective, this has made the FloraHolland trade fair even more attractive to, and accessible for, a broader trade public.”
TOURING 'THE VILLAGE' FOR MARKETING INSPIRATION
The Village presentation area will showcase the latest marketing ideas and concepts, ideal for supermarket, garden centre and florist attendees.
The New Products component will include the announcement of the nominations for the Glazen Tulp 2014. Furthermore, dozens of growers and breeders will be in attendance to present their new products and concepts.
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