Get mums to market faster

April 21, 2010
Written by Svensson
2611_svenssonobscura_bodyDec. 2009 – The unique multilayer structure of white/black/white films with black yarn within Ludvig Svensson's revolutionary Obscura W/W mum cloth creates a highly reflective, porous surface with very low light transmission. To force garden mums with the seven weeks of short days (13 hours of night) they need, Obscura W/W solves many of the inherent challenges, such as high night temperatures and interrupted darkness. It allows less than 0.5 per cent light transmission and is made with a porous yarn structure built to release rainwater and excess humidity. Its superior reflective surface greatly reduces heat buildup and eliminates the need to pull back the cover on hot nights. Plus, its light weight makes it possible to drape directly over mums or easily support with a simple post-and-wire structure.

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