Nov. 16, 2023 – Loblaw is introducing a new Small Supplier Program, aimed at providing additional support and resources to more than a thousand existing Canadian growers and local product creators.
Launching January 2024, this program is designed to “empower and support new and existing small suppliers, helping their businesses thrive and reach more customers through Loblaw’s stores.”
The company said it plans to assist small suppliers by making adjustments to supply chain programs, subsidizing retail industry fees, and providing suppliers with dedicated team members, training and resources.
The program provides a six-month on-shelf commitment, while waiving associated listing fees.
For more information on this program, visit https://www.loblaw.ca/en/small-supplier/.
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