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Hobaho joins Dümmen Orange


September 14, 2016
By Dave Harrison

Sept. 14, 2016 – Flower bulb specialist Hobaho has joined Dümmen Orange.

This is in line with the strategy of Hobaho and Dümmen Orange to grow and innovate within the bulb and tuber market.

The companies want to have meaningful market shares in strategic crops by applying innovations in breeding, production and sales. There will be no changes in the organization and the current policy within the business units of Hobaho will continue as is.

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The addition of Hobaho broadens the offering of products within the Dümmen Orange assortment via existing sales channels. Important crops in the Hobaho assortment are tulip, lily, hyacinth, calla, daffodil and a wide selection of miscellaneous flower bulbs.

Several research initiatives have been set up to speed up the developments of new varieties and also apply predictive breeding around resistance and traits by combining new and traditional technologies.

“This takeover is not only a major opportunity for all our business units to realize our strategic goals but also for our customers as it will have a positive impact in realizing the licence to produce and speeding up predictive breeding,” said managing director Hobaho Foeke Gardenier.

Biense Visser, CEO at Dümmen Orange, described this as a great addition to their portfolio. “Dümmen Orange welcomes its new colleagues and is proud that Hobaho will further expand the activities of Dümmen Orange into a new segment of floricultural market. This allows Dümmen Orange to better serve more customers.”

HOBAHO

Hobaho has for over 95 years specialized in the brokerage and breeding of flower bulbs. The brokerage turnover in 2015 was € 150 million.

DÜMMEN ORANGE

Dümmen Orange is a leading company in breeding and development of cut flowers, potted plants, bedding plants and perennials. The turnover in 2015 was around €181 million. The company employs more than 6,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production locations.


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