July 7, 2016, Toronto – On Thursday, July 21, Pick Ontario will put a smile on the faces of Torontonians as they turn Yonge-Dundas Square into a beautiful floral haven.
PickOntario will recreate their “Happiness in Bloom” event, building on their great success at Union Station last December.
“Last year, we gave busy commuters at Toronto’s Union Station two complimentary flowers— one to brighten their day, and one to give to a friend, a colleague, or a total stranger,” says marketing director Dejan Kristan. “We want to recreate that wave of contagious smiles, awe, and gratitude at such a simple gesture.”
By sticking to their “pay-it-forward” idea, pickOntario will take this event to a whole new level and give Torontonians the full “Happiness in Bloom” experience this summer.
According to a study from Rutgers, the State University of New Jersey, the presence of flowers triggers happy emotions, heightens feelings of life satisfaction, and affects social behaviours in a positive manner.
“Happiness in Bloom” will include:
• A Flower Wall: A 10×010 Floral Art Installation made up of fresh Ontario flowers.
• A Flower Tag Station: Where guests will be invited to write a personalized message on the tag of the flower they will be giving away that same day.
• A Flower Crown Bar: Where a flower expert will be available to assist guests as they create their personalized flower crowns.
• A Social Photo Print Station: A custom photo experience for participants to share online. Guests who post their photos to Instagram or Twitter will receive an instant 4×6 printed copy of their image.
“Torontonians carry-out such hectic lives and we think they deserve this simple, yet thoughtful gift,” adds Dejan. “This is a fantastic opportunity for them to take a break and join us in spreading happiness, while admiring the beauty of fresh, Ontario-grown flowers.”
For more information, please visit www.pickontario.ca. Follow @pickOntario on Twitter and Instagram, and like them on Facebook.
ABOUT PICK ONTARIO
Pick Ontario is a government-funded initiative developed by Flowers Canada (Ontario) Ltd. to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants. When you Pick Ontario, you are supporting the more than 200 greenhouse farmers who employ approximately 9,000 people in our province.
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