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Food sales total $3 billion for the second year


July 29, 2011
By Amanda Ryder

NEWS HIGHLIGHT

Food sales total $ 3 billion for the second year

According to the results of National Gardening
Association's 2011 National Gardening Survey, consumers spent nearly $ 3
billion for the second year in a row on food gardening last year while
sales for other types of lawn and garden activities saw a small decline.

July 29, 2011 – According to the results of National Gardening
Association's 2011 National Gardening Survey, consumers spent nearly $3
billion for the second year in a row on food gardening last year while
sales for other types of lawn and garden activities saw a small decline. In 2010, sales for vegetable gardening, fruit trees, berries and herb
gardening totaled $2.990 billion and $2.989 billion in 2009. "That's
the highest level of spending on food gardening seen in more than a
decade and a 20% increase over the $2.409 billion consumers spent in
2008 before the economic downturn" said Bruce Butterfield, NGA Research
Director.

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Total sales for all types of do-it-yourself lawn and garden
activities declined by 5% in 2010 to $28.409 billion from $30.121
billion the previous year. Apparently homeowners did more for themselves
and fewer hired someone to do it for them last year, but they spent a
little less money . The number of households that hired lawn care and
landscape services last year declined by 8% from 24 million households
to 22 million households. That's the lowest level seen in households
hiring someone to do it for them in the past 5 years. Nearly four times
as many households, 80 million, participated in do-it-yourself lawn and
garden activities as hired someone to care for their lawns and gardens
for them. The nationwide average amount spent on all lawn and garden
activities in 2010 was $363 compared to $355 in 2009, a difference of
only $8 per household.

"It is gratifying to see that people are directly connecting to
their food source as well as taking personal responsibility for their
outdoor environments. If one good thing came out of our recession woes,
it's that many people have reconnected with the land and are growing
their own vegetables, fruit, berries, and herbs" said Mike Metallo, NGA
President.

For more information about the 2011 National Gardening Survey or to purchase a copy please visit www.gardenresearch.com.


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