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FloraHolland Trade Fair Aalsmeer to forecast sales trends

September 26, 2014  By FloraHolland

Sept. 26, 2014, Aalsmeer, the Netherlands — Want to see the future of floral retailing?

Sept. 26, 2014, Aalsmeer, the Netherlands — Want to see the future of floral retailing?

The FloraHolland Trade Fair Aalsmeer, running from Nov. 5-7, will have some suggestions.


Featured will be the latest product developments that the 650 or so growers and the 50 leading breeders have to offer, as well as a wide range of products that give added value to ornamental plants and flowers, including sleeves, vases, ornamental pots and stick-in labels, among other things.

The Village is the centre of the show and has a focus on customer experience. Trends, concrete sales concepts and workshops challenge and inspire visitors and encourage them to think about their strategies.

With the theme, “Delivering Happiness,” the Village will previews consumer flower markets.

• How will consumers buy flowers and plants in 2020 and beyond?

• What will the shop floor be like in a world where consumers are always online wherever they are, are keen to research and search for the lowest price, but also recognize the experience and emotional value of flowers and plants?

• How far has the online world penetrated our sector and what are the opportunities?


FloraHolland will present new products with one or more striking features.

Sixteen new products will be displayed that have just been, or will soon be, launched onto the market.

Hundreds of new flowers and plants are put on the market every year and they are always the most popular attraction at the Trade Fair.

For breeders and growers they are an important means of standing out on the international market, in the future as well.
Admission is free for trade professionals. Click here for more information.


FloraHolland, the world’s largest auction organization, handles over 12.4 billion flowers and plants a year. Annual turnover is €4.5 billion ($6.4 billion).

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