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FloraCraft names Steve Carlson president

Carlson joined the company in 2000 when the company he owned with his father was acquired by FloraCraft.

January 24, 2023  By FloraCraft

(Source: FloraCraft)

FloraCraft has announced chief operating officer Steve Carlson as president.

A 20-year veteran of the company, Carlson will lead all manufacturing, fabrication, and global supply efforts. He will also assume new roles in strategy development, accounts, and marketing. In addition to his promotion to president, Carlson will remain COO, a position he has held since 2019.

Carlson assumes this new role from Eric Erwin, who has served as president and CEO of FloraCraft since 2017. Erwin will continue in his role as CEO and remain on the board of directors, overseeing sales, marketing, and product development. Company founder Lee Schoenherr continues to serve as chairman of the board.


During the past two decades, Carlson has played key roles in modernizing the business, including:

  • Selecting and implementing its award-winning enterprise resource planning, or ERP, system.
  • Creating an automation strategy to reduce costs and increase productivity.
  • Building a world-class team of strong operators and problem solvers.

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