The Fédération interdisciplinaire de l’horticulture ornementale du Québec (FIHOQ) has been renamed Québec Vert.
The name change reflects the sector’s commitment to the environment, says the press release. By taking on a new identity, image and mission, Québec Vert aims to better represent and promote ornamental, environmental and food-producing horticulture, bringing together all areas of the sector and supporting their members’ continued growth.
This repositioning will allow the organization to develop in new strategic directions, with goals to enhance the sector, support adaptation to climate change, develop markets, foster innovation and facilitate access to the workforce.
Quebec’s horticultural sector generates economic spin-offs of more than $6 billion, according to the release. It serves nearly 2 million consumers each year and provides more than 40,000 jobs.